The DJ who's not a DeeJay

We live near a mall and almost every weekend, we see the mall put out their huge SALE letters. And they always find a way to come up with a theme or reason to say there's a sale.  Actually, if you go to a mall, chances are you'll find a sale somewhere somehow.  And usually they brand the type of sale.

You have your typical major holiday sales like:

In less than 24 hours, around 1.6 Million people started following @POTUS.  His 1st tweet also received over 226K retweets and 301K favorites.

With the astonishing number of engagements and followers in the hundreds of thousands,  it would be surprising to see people mentioning @POTUS.  But who's the very 1st person @POTUS replies to?  Unexpectedly, it was to @BillClinton who asked if the @POTUS Twitter handle gets handed down to the next U.S. President.  From a social media standpoint, this tweet is a brillant way of the Clintons' capitalizing from the surge of @POTUS social media traffic and making their presence known.

While @BillClinton does pose a legitimate question since Preisdent Obama's presidency is soon to end, it does so in a very wittingly way especially using the hashtag #askingforafriend as a subtle (and clever) way for referring to @HillaryClinton.

To read more about this historical moment on Twitter, check these out:

Cebu Pacific flight awaiting boarding in Changi Airport, Singapore